Simply Rational is a spin-off of the Max Planck Institute for Human Development.
Simply Rational: Consulting + Training. We support organizations to measurably improve decisions. To this end, we use Nobel Prize-winning findings from behavioral research and organizational development as well as state-of-the-art methods from artificial intelligence. Our clients directly benefit from the latest cutting-edge research: Simply Rational is a spin-off of the Max-Planck-Institute for Human Development, Berlin— co-founder Prof. Gerd Gigerenzer is one of the world’s most renowned psychologists.